RED DOT AWARD FOR MIZO ART COFFEE

: The Red Dot Design Award is one of the most prestigious awards in the design profession

The unique packaging of Mizo's coffee drinks has won a Red Dot award for the popular domestic dairy brand. The award-winning box graphics for Mizo Art Coffee products were designed by Dió Studio, using paintings selected from the Museum of Fine Arts and the Hungarian National Gallery.

The Red Dot Design Awards are one of the most prestigious awards in the world of design, attracting thousands of applications from all over the world each year and awarded by a panel of international experts. The design of Mizo Coffee Selection's coffee boxes, wrapped in paintings, won the prestigious packaging award, also known as the Oscar of design.

There is a true team effort behind the extraordinary Hungarian success. Mizo, together with the Museum of Fine Arts and the Hungarian National Gallery, has found a special way to bring the experience of art through coffee to people and to bring it

into their everyday lives. The limited edition Art Coffee collection from the Mizo Coffee Selection product range, which was launched in autumn 2020, served as a mediator tool, giving consumers the opportunity to experience art outside museums that were closed due to the coronavirus epidemic. On the paper boxes of 10 different Mizo coffee specialities the images of well-known or less well-known paintings were printed, with a short description of the piece of art and the name of the museum where the original can be seen. The unique combination of coffee and art was captured in the unusual packaging designs of the Dió Studio, which won its second Red Dot award.

However, the series of 30 paintings - including works by Szinyei, Csontváry, Munkácsy and Gauguin - was a great success not only in the world of design, but also with consumers. In the light of the positive customer feedback and the Red Dot award, we may safely assume that the project has achieved its goal and successfully promoted the art of painting in Hungary - and not just in the pandemic-dominated period.

The winning works will be included in the 2021/2022 International Communication Design Yearbook.